Whether it's big or small venture, any business needs an impeccable accounting firm to deal with its finances. Since accounting marketing is saturated with various accounting firms, you need outstanding lead generation strategies to beat your competitors. Of course, finding new bookkeeping and accounting leads can be a daunting exercise, especially if the client's referrals are your only lead source.
The article has compiled a list of lead generation strategies for your accounting firm. All you are required to do is put the strategies into practice, and you will be astonished with new and high-quality clientele that will come your way.
1. Be specific in your campaigns
It should be noted that most accounting agencies apply a generalist approach when finding new clients. However, you should note that clients looking for accountants are specific in terms of the services. Therefore, you should ensure you focus on specific accounting problems or specific industries in your lead generation tactics. This way, you will have an easier way to convince potential clients that you are a pro in that field.
For instance, you can create a campaign that targets small business owners in the hotel industry. In the same campaign, you should target filing tax returns for the workers of the industry. In this way, you have killed two birds with one stone. Meaning, you are targeting specific demography, and also, you are offering specific services.
2. Your landing pages should be effective.
When it comes to digital marketing, landing pages are the most effective ways to generate new leads. Ideally, the landing pages should excite visitors about your services' benefits. The pages should encourage visitors to take action, such as filling the contact form. Also, the pages should have appealing incentives that will trigger the visitors to take action. This can be through special discounts.
Once you are done with creating the landing pages, next is the advertising modality. Here you can use Google Ads and Facebook Ads to target your specific market. Ensure that both the landing pages and ads are attractive and professional.
3. Utilize content marketing
Besides the landing pages and paid Google and Facebook ads, you should also exploit the digital marketing organic forms. Content marketing is one of the organic mechanisms that you should utilize. Here it would be best if you create relevant content and distribute the content to your prescribed audience to get new business.
You can leverage from content because many business owners are not accounting experts, and they always want to know more about their finances. This pushes them online to search for helpful information. Therefore, if you provide important accounting information through blog posts, you will attract visitors to your site. Then the visitors can be directed to the contact forms through the effective landing pages.
Nowadays, digital marketing is the way to go. In fact, online has any kind of clients, all that you are supposed to be to invest your time and resources on digital marketing. For accounting firms, if the mentioned strategies are put into practice and incorporated with others, the end product will be awesome.